Product Schema Generator
Add Product structured data with prices, availability and ratings to qualify for rich results and Google Shopping.
How it works
The generator produces a Product schema with offers (price, priceCurrency, availability), aggregateRating and brand. The markup follows Google's product structured data requirements for rich results.
Worked example
A coffee grinder product with a price of €49.90 in EUR, availability InStock, an aggregate rating of 4.6 from 210 reviews and a brand name — ready for product rich results.
Recommendations
- Always set price and priceCurrency in the offer — Google requires them for product rich results
- Use accurate availability (InStock, OutOfStock, PreOrder) matching your store
- Only add aggregateRating with real, publicly visible reviews
Tips & advice
- Keep prices in sync with the page — mismatches cause a manual action or rich result removal
- Add a product image of at least 200×200px with white or light background
- Use SKU to link your product data to your internal catalog systems
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Product Schema Generator
Add Product structured data with prices, availability and ratings to qualify for rich results and Google Shopping.
Generate now — FreeProduct Schema Generator — step by step
Add the product name, description, brand and image URL. Use the exact name shown on the page.
Choose the currency, enter the price and select the availability status that matches your store.
Include aggregate rating only if you have real customer reviews visible on the page.
Click Generate, paste the JSON-LD into your product page and validate it with the Rich Results Test.
SEO Tools FAQs
Product structured data describes a product with name, image, price, availability and reviews so Google can show rich results and use the data in Shopping.
Yes. For product rich results, Google requires an offer with a price and a valid priceCurrency value.
Yes, with aggregateRating, but Google requires real reviews with names or URLs, and self-serving reviews are not allowed for some rich results.
Structured data helps Google understand your product; however, appearing in Shopping product listings requires a Merchant Center feed.
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