Where do I put the JSON-LD code?

Place it inside a tag in the or of the page. It does not need to be visible to users.

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Schema.org Generator

Create valid schema.org JSON-LD markup that helps search engines understand and richly display your content.

How it works

The generator outputs JSON-LD, the format Google recommends. You choose a schema.org type, the tool builds the correct properties and nested objects, and escapes everything so the JSON is always valid.

Worked example

A WebSite schema with SearchAction (sitelinks search box), or an Organization schema with logo and social profiles — both give Google extra context about your brand.

Recommendations

Add JSON-LD via a script tag in your page head or a tag manager for easy maintenance
Test every schema with Google's Rich Results Test before shipping
Use WebSite + Organization schemas on every site for sitelinks and brand signals

Tips & advice

Validate your JSON-LD in the Schema Markup Validator to catch syntax errors
Keep schema data in sync with visible page content — Google penalizes mismatches
You can stack multiple JSON-LD blocks in one page head script tag

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Schema.org Generator

Create valid schema.org JSON-LD markup that helps search engines understand and richly display your content.

Generate now — Free

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Step by Step

Schema.org Generator — step by step

Choose from common types like Article, Product, Organization, LocalBusiness, FAQ or WebSite.

Enter the properties shown for your chosen type — name, description, URL, images, offers and more. Only required fields are needed.

Click Generate. The tool produces valid JSON-LD with proper nesting and escaping.

Paste the code into a script tag on your page, then verify it in Google's Rich Results Test.

Help Center

SEO Tools FAQs

Schema.org is a shared vocabulary of structured data types (Article, Product, Organization…) that search engines use to understand page content and show rich results.

JSON-LD (JavaScript Object Notation for Linked Data) is a lightweight format to embed structured data. Google recommends it over microdata and RDFa.

Schema does not directly boost rankings, but it enables rich results (stars, prices, FAQs) that increase click-through rates — a strong indirect SEO win.

Place it inside a <script type="application/ld+json"> tag in the <head> or <body> of the page. It does not need to be visible to users.

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